A team from Infuzer recently attended the Ticket Summit Las Vegas at the Bellagio to learn about the technology involved in the back end of the secondary ticket selling industry and to learn how add to calendar technology for websites and emails could be utilized.
Long gone are the days of meeting up with some fellow in the back room of a bar to buy or sell tickets for sold out events. Technology to manage the pool of inventories, display availability, protect consumers against fraud and ensure deliverability has morphed this industry from a group of one man operations into a complex and dynamic ecosystem of ticketing specialists.
We were overwhelmed
by the reception we received from the big industry players and they educated us about what is important to the different players and roles each company plays.
We are excited about how Infuzer can assist in external facing websites
and emails to empower the calls to “SAVE THE DATE” and “MARK THE CALENDAR”.
POS Confirmations – After purchasing a ticket the customer will receive any event
updates and decrease no –shows due to mis-communications.
Website Loyalty – Browsers and comparison shoppers can save the event and availability dates, which will conveniently contain
a direct link back to the ticketing site to complete a transaction/purchase.
Outbound Marketing (email to prospects) - Take the message
out of the inbox and into the calendar, where it is much more likely to be
remembered.
Client Retention – Add convenience and create deep marketing
connections with the best customers through integrated email
campaigns.
Season Schedule links – a method to easily add a complete season schedule’s worth of games for a team or shows for
a venue.
Programs for Corporate Clients – Create reminders for deadlines such as buy now or early purchase specials.
Keep an eye out for these programs to be offered from your favorite ticket re-sellers in the future and to learn more about this industry, Ticket Summit 2014 will be July 16-18th at the Aria Hotel & Casino.
